.pro domains reinvent brand names
When choosing a domain name for your website it is important to consider how the domain name relates to the brand name. Ideally both should be the same, and the extension (.com, or .pro) should complement the overall online identity. Switching from .com to .pro will change the branding of a website; it will look and sound different. A .pro domain will reinvent a brand name and make it sound more professional. For example, topcars.pro sounds more interesting than the average topcars.com domain name. Buying a .pro domain could boost your brand name—see the effects for yourself and buy a .pro domain from 1&1.