Finding a domain name for a small business

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New business top-level domains are here!

Hotel Industry
eCommerce Business

The recipe for success: .restaurant domains

A .restaurant domain is the ideal solution for any business, individual, or organization connected to the restaurant industry. An affordable and practical alternative to other TLDs, whether you're a restaurant owner, a chef or a food reviewer - a .restaurant domain is the perfect way to purchase a domain that speaks to your audience and strengthens your brand identity online. Choose a market-specific nTLD today and watch your customers come back for seconds with a .restaurant domain name from 1&1.

.hotel: domains with a view

Strengthen your brand and boost your visibility online with a .hotel domain name from 1&1. Finding a hotel online can be difficult; luckily business nTLDs from 1&1 are here to help. Designed to increase the exposure of your website and connect directly with your target audience, it's a simple and effective way to let customers know who you are and what services you provide—before they've even entered your website. So, find out what a .hotel domain can do for your website, and discover the benefits of an nTLD with 1&1 today.
FAQ - Frequently asked questions about the topic:

Business domains

  • How important is it to have a good domain name for small businesses?

    A good domain is very important for a small business. It is the first impression that a customer gets of your business. The domain for your small business is equivalent to your online brand. Before even viewing your website, your customer will judge your domain name. If it is too long and complicated, the customer will already be declined. This can happen if your domain name is very long, includes hyphens, abbreviations, homonyms or complex words that the average person is not used to seeing. On the other hand, if your domain name is short, simple and to the point, your customer will not judge it negatively and already be inclined to visit your small business website. Ensure that you don't lose any customers or potential ones in such an early stage by not having an adequate domain name to represent your small business.
  • What is the difference between a business nTLD and other types of domain?

    nTLD stands for new top-level domain. A TLD or top-level domain is the highest level in the domain name system. This can be found at the far right of the web address. The most popular TLD is .com, however there are other common TLDs such as .org (organization) and .net. As more and more websites are created, the number of available domains for .com has decreased dramatically. This has meant that a desired web address may be either expensive or simply unavailable. nTLDs were created to provide website owners with a range of market and country specific alternatives to traditional TLDs such as .com. nTLDs work just like TLDs, and are located in the same place. The difference is that there are many more options available with nTLDs, ranging from .music domain to .tech. Plus, there are new ones being created all the time, meaning that you are much more likely to find the ideal web address if you choose from the range of nTLDs available.
  • What are the advantages of choosing a business nTLD with 1&1?

    Operating a business nTLD offers website owners exciting opportunities and rewards. The first one is accessibility. Because the amount available is always increasing, with nTLDs it is more likely that you will be able to purchase your first choice of domain, helping to secure a memorable TLD that will make you stand out from your competitors online. The second is flexibility and control. For example, if you own an agency called Smart Marketing and smartmarketing.com is unavailable, you can use a .marketing domain to create smart.marketing as a professional alternative. Finally, nTLDs offer website owners increased opportunities for exposure online as well as an innovative way to engage with communities. This can take the form of brand definition or increasing your reach by connecting with users before they've entered your website.