Target Groups

Instagram for businesses: Instagram ads

Instagram for businesses: Instagram ads

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

What is influencer marketing?

What is influencer marketing?

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Facebook competition

Facebook competition

Whether a tricky quiz, soccer betting games, advent calendars, or contests for creativity: Facebook competitions reach lots of people and encourage them to participate. The promising advertising campaign can often be implemented without much time and budget expenditure. If you proceed strategically, you can achieve its full potential and therefore the desired effect. Our guide will help you do...

Webinars: Advantages, features, and possible uses

Webinars: Advantages, features, and possible uses

The internet and World Wide Web have brought humanity closer together – it has never been easier to share information, experiences, and memories than it is today. More and more often, the web also serves as a platform for further education. So-called webinars - i.e. online seminars – are replacing classic face-to-face lectures. Companies and teachers now communicate knowledge online instead of in...

YouTube alternatives: an overview of the best portals

YouTube alternatives: an overview of the best portals

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive amount. But what are the other alternatives to YouTube and what do they have to offer? Here are the four best YouTube alternatives at a glance.

Crowdfunding

Crowdfunding

Crowdfunding is a way of raising funds for a project using an online campaign. It’s a popular way of financing, especially for private individuals and startups. Usually private individuals are addressed directly. Four main crowdfunding models have been established, which differ depending on the rewards you promise your donors in return. In our article, you will also learn about what makes a good...

How to make money blogging: part one

How to make money blogging: part one

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Creating a Wikipedia page

Creating a Wikipedia page

Want to create your own Wikipedia page? Here’s our guide for how to create your own Wikipedia page – and become part of the world's largest online encyclopedia!

Micro influencers: the better brand ambassadors?

Micro influencers: the better brand ambassadors?

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Snapchat marketing for businesses

Snapchat marketing for businesses

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

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