Target Groups

How to get more Instagram followers

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get [...]   

Creating the perfect newsletter subject line

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.   

More clicks with personalized newsletters

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the [...]   

What is Twitch? TV for the gaming scene!

Despite slipping under the radar for many internet users, video streaming platform, Twitch, has quietly established itself as a new form of online entertainment, enjoyed by millions of people around the world. Using this platform, people can watch each other play video games, chat to other players, and celebrate the celebrities of a scene that many don’t even know exists. So, what is Twitch? In [...]   

Create infographics with six practical online tools

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with [...]   

Storytelling| Stories for your marketing strategy

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful [...]   

The AIDA model: the formula for effective advertising?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a [...]   

The top 5 MailChimp alternatives

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to over $5,000 per month. So that you don’t lose sight of things, we’ll introduce the top 5 MailChimp [...]   

Brand ambassador: who, what, and why?

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as [...]   

Creating a logo: tips and helpful software

A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your [...]   

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