Search engine marketing

SEO ranking factors 2016: the Searchmetrics study at a glance

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for you. Considerable changers are afoot in how google operates. [...]  

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s search engine ranking with external links. This approach also features its own unique set of measures that, when properly used, allow website operators to rise up in the search engine result pages (SERPs). [...]  

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign. [...]  

The AdWords Quality Score: factors and effects

Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score? [...]  

YouTube SEO: ranking factors and optimization tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers. [...]  

Advanced web search with Google operators

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable information from Google operators that they can use to optimize their site for search engines. [...]  

The most important SEO plugins for your browser

Before a website can be fully optimized for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical SEO plugins for browsers. Here’s a selection of our favorites. [...]  

Content is king: how content marketing works

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader into a customer. In short: try content marketing. [...]  

Cloaking – SEO tactics against Google policy

Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain how it came about, the way webpage operators manipulate it, and how Google attempts to prevent it. [...]  

Content counts: creating a content strategy in 8 steps

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term success for your business, you need to start with a solid content marketing strategy. [...]  

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