The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialized tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on: which one is the right tool for you? [...] ►
Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are available, what they are used for, and what advantages and disadvantages they have. With the right tool for the right purpose, an impressive digital story can be created. [...] ►
You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their fees, it’s worth taking a look at the range, thematic focus, or customizability of each marketplace, as these factors may be important to you and your online success. [...] ►
Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as the faces of advertising campaigns. How does one go about becoming a brand ambassador? What do these individuals actually do? And are they even important? [...] ►
Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review. [...] ►
Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which countermeasures can help fight them off. [...] ►
LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner advertisements: We explain what the various options are good for and how to correctly use advertisements on LinkedIn. [...] ►
When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful. [...] ►
Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay. Interesting content is also more likely to impress the user. Implementing content like this is just a question of finding the right tools. [...] ►
Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers. [...] ►
The 1&1 Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). 1&1’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.