E-mail marketing

Creating an e-mail list – how to conquer this massive task

Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide. [...]  

Personalized newsletters: get closer to your customers

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the solution is personalized newsletters. [...]  

E-mail marketing: the best time to send newsletters

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of a newsletter marketing campaign. [...]  

Mobile first & wearables: e-mail marketing trends of 2016

To ensure long-term success in online marketing, you always have to be on the ball, keep the newest industry developments in mind, and be able to separate important trends from unimportant ones. Even solid, traditional channels, such as e-mail marketing, are constantly changing. The 2016 trends for e-mail marketing are personalization, automation, and display optimization on mobile devices. [...]  

Professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners? [...]  

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