Microsoft offers the popular cloud-based Office suite as a subscription. In addition to popular applications such as Word, Excel, PowerPoint, Publisher, Outlook, and Access, Office 365 also includes online services, such as OneDrive cloud storage and SharePoint’s content management system. We provide you with an overview of the software’s main user plans for private users and business customers, which features they offer, and at what cost. [...] ►
Office 365 is more than just the successor of Microsoft Office 2013. The Office 365 plans and subscription that you choose should be carefully thought-out; for an overview, read the first part of our Office series. This second part examines the SME plans: Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium, to help small and medium-sized enterprises decide on the perfect option. [...] ►
Office 365 is Microsoft’s way of offering its beloved productivity software in the cloud. Users can benefit from numerous functions that enable central data storage and collaborative editing of documents, presentations, spreadsheets, and more. When it comes to buying Office 365, you’ll need a subscription – instead of a one-off payment like the traditional desktop installation of Office, Office 365 comes at a monthly or even yearly price. But for this subscription, Microsoft promises lots of exclusive functions and a variety of plans. So is this purchasing model good value for customers? [...] ►
Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide. [...] ►
Microsoft Office is the most widely used Office package and, without a doubt, will remain to be for professional purposes. For users who often exchange documents with others, its compatibility gives it an unbeatable advantage. The biggest disadvantage, however, is the high cost of using Microsoft Office. Microsoft Office alternatives are usually more cost-effective, especially when the software is being used for private purposes. [...] ►
Microsoft Exchange Server is considered the standard solution for business e-mail traffic and computer-supported collaborative work. The software has many different usage models of available and these require purchasing special licenses. We’ll show you the licensing model here and give you an overview of the different functions of the collaborative software. [...] ►
Online privacy is a sensitive issue that affects experts and amateurs alike. Whether you’re posting on social networks, carrying out banking transactions, or buying from an online store, your data is not always sufficiently protected. The same applies to e-mails. Don’t let cyber criminals get their hands on your content by encrypting your e-mails. [...] ►
We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US, the UK, and Canada. [...] ►
Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the solution is personalized newsletters. [...] ►
When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of a newsletter marketing campaign. [...] ►
1&1 E-mail Guide: everything need to know about e-mails
Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the 1&1 Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.
The E-mail Guide’s target audience
The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.
The E-mail Guide’s structure and topics
In 1&1’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.